How We Improved Antarte’s SEO and Increased Traffic by More Than 270%

The furniture market is highly competitive, especially in the world of e-commerce, where, in general, search always starts in the digital realm. When Antarte, a benchmark brand in the sector, approached us to improve organic traffic and increase brand awareness, we knew the challenge would be substantial. In this article, we share the strategies we used and the results we achieved with a well-structured SEO effort.

The First Step Was to Conduct an SEO Audit of the Online Store

The first step in the SEO project was a detailed audit of Antarte’s site. We identified a number of issues that were preventing the site from ranking better on Google, including:

• Broken links, which affected user experience and site performance.
• Lack of canonical tags, hindering the proper indexing of pages.
• Inadequate HTML structure, making it harder for search engines and users to understand the content.
• Absence of alt text on images, impacting accessibility and the potential ranking in image searches.

Without fixing these issues, any attempt to improve the site’s content would be limited. After correcting these technical errors, we were ready to advance with optimization.

SEO Strategy Applied: From Technical to Content

With the technical challenges overcome, we moved on to the phase of content optimization and site structure. Our approach included:

• Technical SEO: We improved the URL structure and implemented enhancements to HTML tags and site speed.
• Content Optimization: Each page was reviewed and optimized with a focus on the most relevant keywords for the business, such as “sofas,” which we identified as one of the most strategic keywords.
• Menu and Category Restructuring: We simplified the site’s navigation to be more intuitive for both users and search engines, facilitating the understanding of the page hierarchy.
• Backlinks: We worked on acquiring high-quality backlinks, which helped increase domain authority and the ranking of key pages.

The True SEO Result for the Business

The results were impressive. In less than 14 months, we managed to transform Antarte’s website performance:

• The organic traffic rose from 12,000 visits per month to 45,000.
• The brand search for “Antarte” increased from 5,000 to 12,000 monthly searches, demonstrating the growth of brand awareness.
• We achieved the first position on Google for the keyword “sofas,” a term of great relevance to the sector.
• We indexed more than 753 keywords in the top three positions and have more than 20 keywords in position zero.

Reflecting on the SEO Project Results

The success of this project did not happen overnight. The first results began to appear after 6 months, but it was after 14 months of continuous work that we achieved the most significant numbers. SEO is a long-term process, and the lessons we learned with Antarte reinforce the importance of a solid technical foundation before any content optimization.

Now, with a well-implemented SEO strategy, Antarte is well positioned to continue growing in the online market. We will continue to monitor results and adjust strategies as needed to ensure the brand maintains its position of prominence.