BRANDING.
NAMING.
DESIGN 360°.
JOWEE
We like challenges, and this branding was one of them. We turned a long-held idea into something with a name and an image.
ABOUT THE PROJECT
Joana Vaz challenged us to create the image for her first and long-awaited clothing brand. From naming to the visual conception of branding, it was a winning bet at the first launch. The iconography formed from the merging of the letter 'E' reveals the timelessness of the clothing pieces, an essential feature of a brand created by Joana.
CLIENT
Jowee
SERVICES
Branding., Naming.
YEAR
2024
THE DIGITAL DOESN’T STOP
AND WE DON’T EITHER.
AND WE DON’T EITHER.