THE CLIENT
Steve Madden Portugal
BRAND CONTEXT
Steve Madden Portugal is an international brand of footwear and accessories, recognized for its disruptive and trendy designs. The objective has always been clear: to reinforce the brand identity among its target audiences and to scale sales in the Portuguese market, through an approach that combined performance marketing, storytelling and strategic content.
Full-Funnel StrategyMarketing InfluenceAdvanced Segmentation
| Segment | Fashion / Footwear |
|---|---|
| Model | B2C / E-commerce |
| Period | 2024-2025 |
MULTIMEDIA
CAMPAIGN IN SPOTLIGHT
THE PROBLEM
CHALLENGE & OBJECTIVES
Increase brand awareness, consolidate digital presence, and achieve significant growth in sales and profits throughout 2025. The challenge was to forge emotional connections with the target audience, driving them to convert, by conveying the brand's vibe in all performance marketing activities.
01
Strategic Objective
Sales Growth
02
Strategic Objective
Digital Consolidation
03
Strategic Objective
Brand notoriety
THE PATH
STRATEGY 360°
We worked side by side with the Steve Madden team in conceiving the concept and script for the 'Generations' campaign, structuring a strategic narrative aligned with the brand's positioning and with the different generational profiles we aimed to impact. With the strategic narrative defined, we co-produced the video campaign and designed a structured communications plan that combined the Generations campaign, Influencer Marketing, and dynamic product, ensuring traction, brand awareness, and performance throughout the entire funnel.
Personas and Personified Narrative
Steve Madden For All
We segmented the female audience into three age groups, creating three personas for communication.
Inês Teixeira
Irreverent young person (18-35 years old)
Madalena Abecassis
Stylish and fun mom (35+ years old)
Lili Caneças
Jet-set grandmother (55+ years old)
Creation of authentic content
We create content focused on everyday life with Steve Madden, showcasing the product in the real context of the Steve Madden Girls. Campaign produced and conceived by Weboost.
STAGE 01
Brand awareness: Campaigns based on interests and lookalikes with product sets tailored to each target.
Stage 02
Consideration: Engaging those who have already gotten to know us through the cultivation of interest among hot audiences.
STAGE 03
Conversion: Sales through remarketing and Advantage+ and Performance Max campaigns.
Multichannel Paid Media
We implemented campaigns across Meta Ads, Google Ads and TikTok Ads, with segmentation finely tuned by persona and by funnel stage. Each promoted content/product was strategically associated with each persona, ensuring greater relevance, higher engagement rate, and an increase in return on investment.
- Meta Ads
- Google Ads
- TikTok Ads
REAL IMPACT
RESULTS MEASURABLE
Sales
+69%
YoY growthProfit
+80%
Net profitabilityReturn on Investment
plus165percent
Return on InvestmentSessions
+51%
Qualified TrafficLET’S SCALE YOUR BUSINESS?
With this approach, Steve Madden Portugal consolidated its reputation and achieved significant results in sales and profitability. Are you interested in achieving similar results for your brand?
