THE CLIENT
PiuPiuChick
BRAND CONTEXT
Piupiuchick was born in Porto, in 2012, with a simple, yet ambitious mission: to celebrate childhood in its most authentic form. More than just a children's clothing brand, it is a tribute to the stories and memories that shape the early years of life.
| Segment | Children's Clothing |
|---|---|
| Model | Business-to-Consumer |
| Period | 2020-2025 |
MULTIMEDIA
CAMPAIGN IN SPOTLIGHT
THE PROBLEM
CHALLENGE
When we started our partnership with Piupiuchick, our ambition was to take the Portuguese brand to an international stage, while simultaneously scaling in the domestic market. More than translating the website or creating ads in other languages, the challenge was to create a solid digital strategy capable of scaling, without losing the brand's voice.
01
Internationalization
Prospecting for new markets
02
Growth
Scale sales profitably.
03
Strategy
Solidify positioning and scale sales in the PT market.
THE PATH
Strategy and Implementation
Market-by-Market Approach
Value proposition, communication angles, products and language for each market.
Structuring Full-Funnel Campaigns
From the first interaction to conversion, when the brand message isn’t lost, value multiplies.
Audiences and Creatives Management
Advanced segmentation and ongoing optimization of audiences and creatives in line with the markets.
REAL IMPACT
RESULTS MEASURABLE
Between 2020 and 2025, the results speak for themselves.
BE Market Return
+246.0%
Market Revenue ES
+118.50%
Mercado PT Recipe
+246%
LET’S SCALE YOUR BUSINESS?
