The Best PPC Platforms

Discover the 8 Best PPC Platforms

There are no two advertising platforms exactly the same.
This gives advertisers the opportunity to reach a vast number of potential customers with different online behaviors. So, which PPC advertising platforms are ideal for your business? Learn more with Weboost.

01 – Google Ads, the Largest PPC Platform

Google Ads is the most popular PPC advertising platform due to the number of searches performed on the search engine—more than 3.5 billion searches per day. It also includes a large number of websites belonging to the Google Display Network (GDN).

• Channels: Google search engine, GDN websites, shopping, mobile apps, and YouTube.
• Smartphone: Extensive mobile coverage across search, GDN websites, and applications.
• Ad format: Text, image, responsive, video.
• Price: Cost per click (CPC) based on competition and ad quality.

02 – Bing Ads, an Opportunity in the PPC Market

The Bing search engine on desktop is growing faster than Google, with 145 million users not reached by Google. It allows campaigns to be imported directly from Google Ads, which is an excellent feature.

• Channels: Search engine, MSN content, Outlook.com, Edge browser, and selected high-quality partner sites.
• Smartphone: Mobile search on the Bing network.
• Ad format: Search text ads.
• Price: CPC model based on competition and ad quality.

03 – Ad Roll, a Different PPC Platform

This retargeting platform analyzes more than 34 million data points to make marketing predictions for better targeting. It leverages Facebook Exchange, Google, emails, and many other markets and exchanges.

• Channels: Websites.
• Smartphone: Retargeting for mobile phones and other devices.
• Ad format: Web ads, dynamic web ads, native web ads, Facebook ads, Instagram ads, email.
• Price: Minimum average monthly spend is €270.

04 – Yahoo Gemini

Search and native ads appear on Yahoo properties and the Oath Network, composed of Yahoo, AOL, and other sites belonging to these entities, such as HuffPost and Tumblr.

• Channels: Search, mobile search.
• Smartphone: Mobile search.
• Ad format: Text, image, video, app installs, Tumblr posts, carousel ads, email ads.
• Price: CPC model based on competition and ad quality.

05 – Facebook

Facebook is the largest social network on the planet, with 2 billion active users every month. User targeting can be highly effective using demographics, interests, and behaviors.

• Channels: Facebook, Instagram, Messenger, and Audience Network in mobile apps.
• Smartphone: The mobile audience network supports a variety of video and display formats such as native video, interstitial, rewarded, and in-stream.
• Ad format: Video, photo, carousel, slideshow, canvas (mobile).
• Price: Cost per desired action (CPA), based on bidding, estimated action rates, and ad quality.

06 – LinkedIn, a Growing PPC Platform

Now owned by Microsoft, LinkedIn offers a wealth of information and audiences for advertisers targeting professionals. More than 500 million professionals are on LinkedIn and can be targeted by professional criteria such as job title, seniority, company, and much more.

• Channels: LinkedIn and the LinkedIn Audience Network, which includes tens of thousands of mobile websites, apps, and ad exchanges.
• Smartphone: Ads in the LinkedIn app and LinkedIn Audience Network.
• Ad format: Text/graphic ads on LinkedIn and native ads on Audience Network websites and apps.
• Prices: CPC model based on competition and ad relevance, CPM, cost per send (CPS).

07 – Twitter

Twitter offers several options to reach users through a platform used by 330 million active profiles every month.
Unlike many other PPC platforms, Twitter ads are fully contained within Twitter itself, without external network partners.

• Channels: Twitter.com and the Twitter app.
• Smartphone: Ads in the Twitter app feed.
• Ad format: Promoted tweets (text and/or images, GIFs, videos), promoted accounts, promoted trends.
• Price: Promoted tweets and promoted accounts are CPC, while promoted trends are handled by a Twitter sales representative.

08 – Pinterest, a Valuable PPC Platform

Pinterest is another PPC advertising platform with 200 million active monthly users searching for trends, ideas, and products.

• Channels: Pinterest.com and the Pinterest app.
• Smartphone: Ads in the Pinterest app feed.
• Ad format: Promoted pins with a tap, promoted video pins, cinematic pins, promoted app pins.
• Price: CPC for promoted pins and app installs, CPM for promoted video pins.

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